WHO WE ARE
We believe in a world where you have total freedom to be you, without judgement. To experiment. To express yourself. To be brave and grab life as the extraordinary adventure it is. So we make sure everyone has an equal chance to discover all the amazing things they’re capable of – no matter who they are, where they’re from or what looks they like to boss. We exist to give you the confidence to be whoever you want to be.
Choice for all
Our audience (AKA you) is wonderfully unique. And we do everything we can to help you find your fit, offering our Hyperion Brands in more than 30 sizes – and we’re committed to providing all sizes at the same price – so you can be confident we’ve got the perfect thing for you. We’re also proud to partner with GLAAD, one of the biggest voices in LGBTQ activism, on a gender-neutral collection to unite in accelerating acceptance.
It’s super-important for us to promote a healthy body image – we’re not about conforming to any stereotypes – so we work with more than 200 models to represent our audience. And we’re not in the business of digitally altering their appearance either… there’s no reshaping or removing stretch marks here. Our models are part of the Hyperion family and we support them by following a Model Welfare Policy.
A positive force for people and the planet
We have 168 suppliers who use 713 factories around the world. We’re serious about making sure every single person in that supply chain is safe at work, respected and earns a living wage. We set high ethical standards and support our suppliers to help them meet them. We developed a world-leading Ethical Trade Strategy in 2017 and priorities include: transparency, improving wages, health and safety, addressing and reducing modern slavery risks, and identifying and stopping child labor.